🔗 Share this article

Users will soon have a new feature that permits them to cut down on the volume of AI-created media appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts more than 1 billion AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the following weeks before a full-scale release. This development comes amid a increase in content created by AI, spurred by emerging AI video creators.

The Broader AI Trend

It has been noted that almost a tenth of the fastest-growing content creators on a competing service primarily display AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for inferior, factory-style content that is frequently absurd or dreamlike.

“We know from our community that a lot of users appreciate content created using AI tools, ranging from digital art to informative clips, and we intend to provide users the ability to adjust the amount of that, according to their own choices,” said a company executive.

Scale of AI Content

TikTok disclosed that there are now 1.3bn videos on its network labeled as AI-generated. Overall, in excess of 100 mn media items are submitted to the service every day, making AI content a relatively small part of its overall inventory.

User Control Features

Members will be capable of limit or boost the level of AI-generated videos they view by using the “manage topic” feature in the application and picking AI-made media. Additional categories that can already be adjusted under the tool encompass news, style, beauty, and dance.

Platform Guidelines

The platform’s rules mandate users to tag convincing AI-made content, and it forbids harmful fake videos of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.

Additionally, the platform will now add an AI-generated label to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This step is intended to stop users from attempting to evade the disclosure requirement.

AI Literacy Programs

The platform is also establishing a $2m AI literacy fund for specialists and organizations to create educational content about ethical AI use. This initiative will benefit educational bodies specializing in educating programming and robotics.

Platform Protection

TikTok has justified its safety measures, following discussion over plans to make redundant hundreds of review team members in the UK. The company is set to cut a significant number of roles in its trust and safety division in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.

A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by humans. The platform announced a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its automated systems.

We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference work at speed.”